IWINETC 2026 — Małopolska, Poland
The New Vintage
AI for Wine Tourism Professionals
A comprehensive, practical AI course built for wineries, wine tour operators, culinary experience providers, and destination marketers. No jargon. No hype. Just the tools and techniques that will save you time and grow your business.
A Note from Peter Syme
I have been speaking at IWINETC for years, and the question I get asked most often has changed. It used to be "Should I use AI?" Now it is "How do I actually use AI in my business?"
This course is my answer. It is not a theoretical overview. It is a practical, step-by-step guide built specifically for the people in this room — winery owners, wine tour operators, culinary experience providers, and destination marketers.
91% of travellers now use AI to plan their trips. Only 12% of tour operators are actively using AI. That gap is your opportunity — and this course will help you close it.
Three Levels
Choose Your Starting Point
Whether you have never used AI or you are ready to build automated systems, there is a level for you.
What You Get
Everything You Need
12 Step-by-Step Modules
From your first AI conversation to building automated business systems.
22 Copy-Paste Prompts
Ready-to-use prompt templates built specifically for wine tourism businesses.
Self-Assessment Quiz
Test your knowledge with 10 questions across all three course levels.
Completion Certificate
Track your progress and generate a certificate when you finish.
Ready to Start?
AI handles the volume. You handle the value. Begin your journey from wherever you are.
Begin the Basics